Objective
The project focused on two core business goals:
01
Increase user engagement with the promotional campaign
02
Drive in-store visits through promo codes awarded for participation
The experience also needed to remain simple, fast, and accessible across all devices.
Solution
We designed and developed a browser-based HTML5 platformer game where users navigate through obstacles to reach the final goal — the Big Tasty burger.
Upon successful completion, users received a promo code redeemable at McDonald's restaurants.
The game was fully integrated into the VKontakte campaign ecosystem and optimized for both mobile and desktop devices.
What we delivered
Game Mechanics
Game mechanics aligned with the brand and product
Promo Codes
Promo code generation and reward system
Cross-Platform
Cross-platform optimization for mobile and desktop
VK Integration
Seamless integration with the VK advertising campaign
INTERACTIVE DEMO
Try the game right here
Experience the McDonald's 2D platformer
Optimized for desktop
Use arrow keys to play
Win a promo code
Result
The campaign transformed advertising into an interactive experience. Instead of passively viewing an ad, users actively engaged with the brand, completed the game, and received real-world rewards.
The project became part of a nationwide McDonald's marketing campaign and demonstrated how gamification can significantly increase engagement and connect digital interaction with offline sales outcomes.
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